In our everyday now of the 21st-century, life is accelerated and its possibilities increased––largely but not entirely through digital technologies. Exponential growth is a reality. Permanent beta is permanent. The globally networked information economy has wreaked havoc on narrowly conceived notions of culture, identity, and commerce. This site points to what these changes can mean and how they might spin out in the creative industries, including advertising, music, film, and, yes, higher education––all of which must transform to remain viable in a global idea economy.